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Rihanna Endorsing Vita Coco

Rihanna is joining the ranks of Madonna and Red Hot Chilli Peppers frontman Anthony Kiedis now that she’s being featured in coconut water company Vita Coco’s summer ad campaign.

The Bajan singer will star in a series of ads for the company that lists both Kiedis and Madonna as investors and devout users of their product.

Vita Coca is described as coconut water that contains the five essential electrolytes, 15 times the potassium of essential sports drinks and 100 percent the daily requirement of Vitamin C.

Speaking on the all-natural product, Rihanna released a statement saying,

“I love Vita Coco! It’s real coconut water from handpicked coconuts. It’s delicious and so good for you!”

Madonna herself also spoke on the addition of Rihanna to Vita Coco adding,

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team!’

Vita Coco is sold in over 20,000 retailers including Whole Foods, Kroger, GNC, Publix, Ralphs, Costco and Stop & Shop.

In related news Rihanna recently released her video for “California King Bed”, click here to check it out.

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