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It seems Virgil Abloh is about take his company to the next level. LVMH Moët Hennessy Louis Vuitton  aka LVMH is set to buy a majority stake in Off White™.

As spotted on High Snobiety the Chicago, Illinois native is leveling up in the fashion industry. Virgil Abloh and LVMH today announced a definitive agreement whereby LVMH will acquire a majority stake in Off-White LLC, the trademark owner of Off-White™️. Following the acquisition, LVMH will own a 60% interest in the trademark, and Abloh will retain a 40% interest and continue as creative director of the brand, which he founded in 2013. His partnership with LVMH began in March 2018 when he was appointed the artistic director of Louis Vuitton’s menswear collection.  Virgil will continue in that role at Louis Vuitton. Additionally, LVMH and Mr. Abloh have agreed to another arrangement to join forces. It will leverage together the Group’s expertise to launch new brands and partner with existing ones in a variety of sectors beyond the realm of fashion. Initial discussions have already begun.

Virgil expressed his enthusiasm in a formal press release. “For nearly a decade, we’ve been building Off-White™️ to be a brand designed to empower our generation and challenge the status quo. LVMH brings to the table the additional firepower and scale to accelerate our momentum and evolve Off-White into a truly multi-line luxury brand.” He added: “I’m incredibly excited to work together with LVMH on other possible collaborations – an evolution of the great relationship I have had with LVMH, Bernard Arnault, Michael Burke at Louis Vuitton, and others. I’m also honored to use this partnership to deepen my longstanding commitment to expand opportunities for diverse individuals and foster greater equity and inclusion in the industries we serve. This is an incredible new platform to take the disruption we’ve achieved together to a whole new level.”

Bernard Arnault, Chairman and Chief Executive Officer of LVMH, also commented on the announcement: “We are thrilled to expand our successful partnership with Virgil. We have already had the privilege of witnessing Virgil’s exceptional creativity and vision through his work with us at Louis Vuitton. We look forward to supporting Virgil and the team both in driving the growth of Off-White™️ and in working together with Virgil to bring his unique sensibility to a broader range of luxury categories.”

The transaction through which LVMH is investing in Off-White™️ is subject to regulatory approval and is expected to be completed within the next 60 days.