lebron james

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Nike pushed the boundaries of innovation and design with the Nike LeBron 11. However, the latest colorway, the “South Beach,” is a blast from the past that sneakerheads should flock to.

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The news of Steve Kerr taking over coaching duties from Golden State’s Mark Jackson signifies an interesting time in the NBA. More former players are jumping straight from court, or the broadcast booth, to the coaches box, and we highlight 10 notable people.

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LeBron James might be in the midst of chasing down a third NBA championship with the Miami Heat, but he’s also looking to inspire folks outside the realm of basketball as well. Partnering with beverage company Sprite, King James has announced the #ChangeTheGame contest that will award one of four creative finalists a chance at […]

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Earlier this week, a rap song LeBron James cut where he is rapping over Jay Z’s “F*ckWithMeYouKnowIGotit” instrumental dropped, and it wasn’t half bad. One person of note who impressed with King James’ bars is producer Mannie Fresh. 

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 LeBron James has better bars than most struggle rappers. The NBA superstar dropped a full verse over Jay Z’s “F*ckWithMeYouKnowIGotIt” instrumental, which he calls “Kingdom.”

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LeBron James has finally trumped Michael Jordan. Unlike Air Jordan who only endorsed beverages, the two-time NBA champion has collaborated with Sprite to create his own flavor, Sprite 6 Mix by LeBron James. 

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LeBron James covers the latest issue of GQ magazine. Terry Richardson was the photog commissioned to shoot the NBA champion, and as usual, he’s uploaded the outtake flicks onto his Tumblr

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If Paul Millsap wanted a picture with LeBron James, surely all he had to was ask. Instead, last night, the Atlanta Hawks forward decided to try to take a charge while King James was on his way to rim, resulting in a vicious posterization. 

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LeBron James hasn’t fully announced his intentions on becoming a triple threat but he still enjoys his Hip-Hop just like the next Black man living in America.

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A new NBA season has started, which nowadays means new LeBron James commercials. The now two time NBA champion stars in a Samsung commercial that showcases the company’s products, including the Galaxy Tablets, the Galaxy Gear Smartwatch and more. 

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With basketball season on the horizon, Nike unveiled the latest LeBron James campaign — affectionately titled “Training Day” — in style. But this is not 30-second spot; this is a cinematic affair that clocks in at just under 90-seconds.

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The Miami Heat are one championship win away from that elusive ‘three-peat,’ something that hasn’t been done since the days of Shaq and Kobe. As the season inches near, we look at some obvious (and not so obvious) challengers to the throne.