The announcement that Jay-Z and his Roc Nation company partnered with the NFL was seen by some as a great achievement, while others are framing it as a betrayal. Although the artist and mogul born Shawn Carter has stood with Colin Kaepernick in the past, it appears Hov has switched sides and Twitter has questions.
Roc Nation and the NFL’s new agreement gives Jay-Z’s company co-production duties for the upcoming Super Bowl Halftime Show, while also launching a still-developing social justice and entertainment platform. Jay-Z took questions regarding the optics of working alongside the NFL, defending himself in the process.
” “I think that we forget that Colin’s whole thing was to bring attention to social injustice. In that case, this is a success,” Jay-Z said at a press event with NFL Commissioner Roger Goodell. Hov claimed he spoke with Kap, a claim that the free-agent quarterback’s girlfriend said wasn’t true via Twitter.
Speaking of the social media network, the reaction to the partnership and to Jay-Z’s defense of the arrangement has sparked some heavy chatter and an op-ed from Jemele Hill for The Atlantic. Check out the Twitter reactions below.
Jay-Z was either duped into it by The NFL , or he blatantly didn’t give a damn, but Sean Carter was paraded out by Rodger Goodell and “The Owners,” on the anniversary of Kaepernick’s protest against systemic oppression to officially announce his alliance with the league. https://t.co/5LSL12asXb— L E F T, PhD ⚫️ (@LeftSentThis) August 14, 2019
"Colin Kaepernick's attorney, Mark Geragos, says despite what Jay claimed in the meeting, Kap did NOT talk to Jay-Z prior to partnering with the NFL."— #PettyPendergrass (@ashoncrawley) August 14, 2019
why this muthafucka gotta lie?
So the NFL is forming an entertainment and "social justice" partnership with Jay-Z and his Roc Nation agency.— Ernest Owens (@MrErnestOwens) August 13, 2019
Jay Z hasn't spoken with Colin Kaepernick about this and yet says he was an "inspiration."
If this isn't Black capitalism exploiting the movement I don't know what is.
When I tweeted this last year ppl called me crazy. Folks said I was being a hater. Now this year Jay-Z is signing a deal w/the NFL for "social justice" initiatives but @Kaepernick7 is still banned from the league. Just saying, this is how radical grassroot movements get co-opted. https://t.co/zzzmigyWdU— Lamont Lilly (@LamontLilly) August 14, 2019
Jay-Z is framing a halftime Super Bowl production deal with the NFL as “social justice”. That shit is so sick.— #HandsOffJalil (@BlakeDontCrack) August 15, 2019
NFL hires Jay-Z, who immediately tells @WSJ if the next Kaepernick situation happens “maybe it doesn’t have to take place on the field.” Brilliant strategic move by NFL to hire ultimate black capitalist & businessman to argue protesting in games is just bad business. pic.twitter.com/CtCJUFAj4g— Clay Travis (@ClayTravis) August 14, 2019
Makes the timing of Jay-Z deal with the NFL an even more interesting situation~I hope Colin gets back in the league because he deserves it and I hope this deal wit Jigga does what its really is suppose to do...the interesting thing is I’m not sure wha that is https://t.co/hRTyWp0CJ0— DJ Lady Shay™️of the Midwest (@Rockingwithshay) August 15, 2019
These aren’t mutually exclusive. They can both happen at the same time! It looks like your goal was to make millions and millions of dollars by assisting the NFL in burying Colin’s career. https://t.co/LFBZpbj2tw— Eric Reid (@E_Reid35) August 15, 2019