Source: JIM WATSON / Getty
The iconic commercials used to have us singing GO GOYA, but now it’s NO GOYA after the company’s CEO puckered up and effectively kissed the racist-in-chief, Donald Trump’s orange ass.
Twitter is currently cooking Goya Foods and not in a good way. Yesterday (Jul.9), during Trump’s signing ceremony of an executive order promising to create an “advisory commission tasked with improving Hispanic Americans’ access to economic and educational opportunities,” the company’s CEO, Robert Unanue, stepped in it by praising agent orange.
Unanue had the audacity to say we are “blessed” to have Trump as a leader and called him a “builder.”
“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder.”
What?
Unanue, deservingly so, was immediately dragged up and down timelines because somehow he must have forgotten just how extremely racist Trump has been when it comes to Latino community. This is the same man who announced his campaign by describing Mexicans as rapists and drug dealers, ran on building a border wall to keep out primarily Latino immigrants. His administration has also been separating families at the border and putting children in cages.
The brilliant and very catchy hashtag #Goyaway immediately began trending with people calling for the boycott of the company and its products, which have been a staple in the homes of many Latino families for years. Former presidential candidate, Julian Castro double-downed on the boycott while Unanue’s lips still had Trump’s cheetoh dust residue on them stating in a Tweet:
“Praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products.”
While we don’t recommend throwing away food, especially during these times, it’s understandable if you decide to move on to another company cause there are plenty of other options. Let this be a lesson to any company who support mainly comes from minorities, Trump ass-kissing will not be tolerated.
No is the same in every language. You can peep the reactions to Goya’s cancellation in the gallery below.
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Photo: JIM WATSON / Getty
1.
#Goyaway 🤯 What a fucking fool! Absolutely boycotting all @GoyaFoods ! Trump would have deported your grandfather and put his children in cages. As a Latina, it is infuriating that you could defend this ‘man’ rather than the Latino community who has BUILT YOUR BRAND. pic.twitter.com/i1VPaLB6AP
— Chloe Castro (@chloe_castro1) July 10, 2020
2.
Fine. Let Goya donate food to the masses but I as a consumer will buy my products from a company whose CEO doesn't deliver a Dear Leader speech to the most dangerous, divisive, racist "president" in US history. #Goyaway
— Lesley Abravanel (@lesleyabravanel) July 10, 2020
3.
Goya gives a big FU to the Latino community. How many millions in PPP funds did you sell us out for? #boycottgoya #goyaway pic.twitter.com/R2SGg4hke4
— CandiceInWonderland (@myitalia) July 10, 2020
4.
5.
Love all the *tRump supporters saying they will now buy @GoyaFoods products...
— Jon Lion Fine Art 😷✊🏽 (@jonlionfineart2) July 10, 2020
OH PLEEEEEEASE
Like they would EVER be caught going down that “ethnic aisle” at their local grocery store
I mean...come on!#Goyaway #GOYABOYCOTT
6.
7.
8.
No more #GOYA for me.#Goyaway #GOYABOYCOTT
— Michael W. Twitty (@KosherSoul) July 10, 2020
I mean it.
Not having it.
9.
The nice thing about a free society is that you're FREE to boycott the shit out of companies like Goya that support racist, sociopathic criminal assholes like trump.
— BrooklynDad_Defiant! (@mmpadellan) July 10, 2020
Don't like it, don't buy it.
Don't shop at places that sell it.#Goyaway
10.
After their Latinx customer base vow to #BoycottGoya...
— On Sight! (@SmashAllFash) July 9, 2020
And Trump supporters vow to support them...
This is the only @GoyaFoods
product line to survive.#Goyaway pic.twitter.com/g0Tk9sOTJA
11.
Me crossing all the Goya products off my shopping list. #Goyaway pic.twitter.com/jx7vvewHBj
— Johanna Cervone (@johannacervone) July 9, 2020
12.
How can a POC who sells seasoning support such an unseasoned President? #Adobo #Goyaway pic.twitter.com/GYkBf2Mwtl
— Bear G. Love (@LoLoVonZ) July 9, 2020
13.
This is some twisted 🤬..
— Mia | 😷 (@MCW_Disruptor) July 10, 2020
The bulk of @GoyaFoods customers are the same folks targeted time and again by this administration. @GoyaFoods have been a staple in my home for years
That ends today. I can not support a business that supports Trumps policies of bigotry & hate#Goyaway https://t.co/dCgpQHzfXB
14.
We should tweet kids in cages pics all night at Goya #Goyaway pic.twitter.com/SgoxDEsZ5l
— datGuyInTheCorner (@datGuyInTheCor1) July 10, 2020
15.
Hey @GoyaFoods, you do realize your CEO Robert Unanue pledged his (your) love for a man that hates Hispanics and Latinos? He just tanked @GoyaFoods #Goyaway ⬇️⬇️⬇️⬇️⬇️⬇️ pic.twitter.com/DfVfqlphu2
— HuntedTheBigRedDog (@speakup911) July 10, 2020
16.
17.
FUUUUUUUCK. A shame. Don’t care how good the beans taste though. Bye bye. https://t.co/xV7U0UO8CY
— chrissy teigen (@chrissyteigen) July 10, 2020
18.
Hard to overstate what a big deal this is - I don't think I know a Latinx family that doesn't have @GoyaFoods products in their pantries.
— Cecilia Muñoz (@cecmunoz) July 9, 2020
Not mine. Not anymore. #Goyaway https://t.co/3O6LjCjs7l
19.
When the vast majority of your customers are Latinos, you might expect a backlash from serving as a prop for a guy who puts brown children in cages, calls countries like El Salvador, “shit-holes”, denies Puerto Rican deaths and calls Mexicans, “rapists and criminals”. That’s all. https://t.co/Pi2Il00RMt
— Ana Navarro-Cárdenas (@ananavarro) July 10, 2020
20.
Inexcusable, graceless, and perplexing.
— Adriano Espaillat (@RepEspaillat) July 10, 2020
When a corporation with a predominately Latino customer base chooses to embrace the most vile, xenophobic, racist and predatory political figure of this era, its disqualifying.
The Latino community will remember this @Goyafoods#Goyaway https://t.co/CKhg14IpLZ