Beats Electronics

Beats Electronics is now officially rolling with Apple, but the brand the Dr. Dre and Jimmy Iovine built isn’t resting on its past exploits. The brand has updates two of their signature products with the new Powerbeats2 Wireless earphones and Solo2 headphones.

Dr. Dre and Jimmy Iovine shook up the infrastructure of culture, marketing, and a host of other things with the Beats Electronics brand. And don’t expect that to change any time soon, as the aforementioned power duo received a $500 million investment from top private equity firm, the Carlyle Group.

Dr. Dre’s business portfolio stays growing. Beats Electronics announced today that the Dr. Dre and Jimmy Iovine co-founded company will be launching a paid music subscription service called “Daisy.”

Beats Electronics, the audio products company founded by Hip-Hop producer Dr. Dre and Interscope-Geffen-A&M boss Jimmy Iovine, has cornered the market with their high-end Beats By Dre headphones and other audio equipment. According to a report from tech site  Boy Genius Report (BGR), it appears that the company is looking to make a splash in the increasingly crowded […]