One of America’s most beloved trucks charges into the future with the Ford F-150 Lightning, elevated by all the advantages of electrification and connected technology.

The Ford Motor Company is giving their brand a major makeover to fully identify with the country’s color demographic and that is exactly where the Ford Cultural Collab comes into play.

Citizens of the Motor City and its surrounding areas banded together to make James Robertson’s life a little easier. O.K., a lot easier.