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The Ford Motor Company is giving their brand a major makeover to fully identify with the country’s color demographic and that is exactly where the Ford Cultural Collab comes into play.

Over the weekend, the trusty car maker set up shop on Venice’s famous Ocean Front Walk to welcome the arrival of the 2016 Ford Fusion with guests ranging from Lord Steppington Stepbrothers Alchemist and Evidence, Karen Civil, mydiveo’s Roslynn Cobarrubias, Miss Dimplez, Seventh Letter artist Manny Sayes and the event was capped off with the sensual sounds of Jhené Aiko.

The soft-spoken sultry artist engaged the guests of the Ford Cultural Collab with unplugged renditions of her hits such as her Drake collabo “In Time” to her personal favorite “Eternal Sunshine” but inevitably drew a crowd from the beach inhabitants because it sounded so heavenly.

Alchemist relayed to Hip-Hop Wired that they two have actually started to work on “something special” in the studio and it could be expected to be released in the near future.

Take a look a the pictures of the Ford Cultural Collab in the gallery below.

Photos: Ford

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