just do it

Colin Kaepernick is changing the game once again. His ambassador role at Nike has proven to be a wise move for the sporting goods giant.

Despite an initial dip, Nike is winning now after revealing the new Just Do It ad campaign featuring Colin Kaepernick.

Nike went all in with Colin Kaepernick, racist bigots be damned, and it’s a beautiful thing. The still unemployed NFL quarterback narrated a new spot from the brand that encourages people to dream big, even if it means people think you’re crazy.

Nike is looking very woke today (Sept. 3). Colin Kaepernick revealed that the brand has made him the face of its 30th anniversary Just Do It campaign.