KICKS, News, PHOTO OPS

For the savvy sneakerhead, a holiday means a new allotment of special colorways for the latest kicks. So it’s not shock that Nike Basketball has revealed an Easter themed set of their top of the line hoop sneakers; the Nike LeBron X, the Kobe 8 System and the KD V. 

KICKS, News, PHOTO OPS

After the Holiday season, the next round of exclusive kicks are Chinese New Year homages followed by NBA All-Star weekend specials. The latter is in Houston this year and thanks to the city’s history of space exploration, extraterrestrials inspire special make ups of Kevin Durant, LeBron James & Kobe Bryant’s signature Nike sneakers. 

KICKS, News, PHOTO OPS, The List

Nike has revealed its 2013 Black History Month (BHM) collection and it pays tribute to three athletes:  soccer player Didier Drogba, tennis player Serena Williams and NBA star Kevin Durant. The BHM collection’s mantra is “Be Bold. Be True.” and it features numerous sneaker models and apparel with an aesthetic that hopes to honor the effect […]

KICKS, News, The List

The Holiday Season is prime time shopping season in general, but especially for sneaker heads. Nike Basketball is dropping special Christmas colorways of the Kobe 8 System, LeBron X and Zoom KD V, signature kicks of Kobe Bryant, Lebron James and Kevin Durant, respectively.

News, Sports, Wired Tracks

Ballplayers want to be rappers, and rappers want to be ballplayer, this is universally understood. So it should comes as no surprise that NBA Champion Stephen Jackson of the Spurs and the reigning NBA scoring champion, Kevin Durant, got together to create a song called “Lonely At The Top.”

GALLERY, News, PHOTO OPS, Video

Kevin Durant’s last signature sneaker, the Nike Zoom KD IV was a big hit considering just about any and all colorways would sell out, while certain models even had heads camping out to get a pair. Today, Nike officially unveils the Oklahoma City Thunder’s best player, possible rapper and 3-time NBA scoring champion’s new shoe, […]

Lil B, News, Video

For months, Lil B the Based God has gone back and forth with NBA Superstar Kevin Durant about playing him one on one in a game of basketball. The NBA star laughed off the notion that the 5’10” rapper would stand a chance against the 6’10” three time scoring champion. 

jay-z, News, Sports, Video

Today is a national holiday for sports fans and game junkies alike. NBA 2K13, which is executive produced by Jay-Z this year, finally hits stores today. The dominant video game in basketball and sports recruits two of the most dominant figures in their respective fields for the latest advertisement. 

News, PHOTO OPS, Sports, Video

Champs Sports is officially in the magazine business, sort of. The athletic apparel and footwear retailer has officially unveiled SWAG (short for Stylish Ways to Acquire Game), a quarterly app-based e-zine aimed at teens and fans that provides insight into the lives of pro players and sports culture in general. The first athlete to grace […]

jay-z, News, PHOTO OPS, Sports

As if Jay-Z didn’t need anymore props, now game geeks can thank the god MC for NBA 2K13’s latest advancement. Yesterday, 2K Sports announced that the legendary 1992 USA Olympic Basketball team, also known as “The Dream Team,” will be in NBA 2K13 and you can thank the game’s executive producer for that. “The Dream Team wasn’t going to […]

GALLERY, News, PHOTO OPS

The Team USA Men’s Basketball team took home the Gold medal, so of course the after party was going to be live. LeBron James, Kevin Durant, Kobe Bryant, Carmelo Anthony and the rest of the squad partied at Club Bud in London, which featured the still relevant Swizz Beatz, who brought out a special guest in […]

jay-z, News, Sports, Video

Jay-Z is being advertised in this new spot for NBA 2K13 as the executive producer of the video game. Now as a minority owner of an NBA team, we are not sure how exactly this is supposed to work, nor how someone executive produces a video game. Is Jay-Z going to manage the music on the game? […]