China’s leading sports company, Li-Ning, announced it’s official partnership with the Miami Heat earlier today. The company facilitated the partnership through NBA All-Star and two-time champion Dwyane Wayne, who shocked the world in October by leaving Jordan Brand in favor of a new endorsement deal with the domestically relatively unknown athletic brand.
Dwyane Wade is one step closer to unveiling his new shoe line. The Miami Heat star is set to debut his WADE sneakers at Mercedes-Benz New York Fashion Week in February.
UPDATE: Dwyane Wade has been named Li-Ning’s Chief Brand Officer and will be in launching the WADE Brand, reports Sneaker News. The first shoe is called the “Way of Wade.” The ink isn’t dry on Dwyane Wade’s new endorsement deal with Chinese athletic brand Li-Ning just yet. The Miami Heat player’s new sneaker alliance will be […]
Dwyane Wade will no longer be seen rocking and representing Jordan Brand shoes and apparel. The Miami Heat’s star shooting guard has parted ways with the sneaker brand after his contract was up in September, reports the NBA. However, D-Wade reportedly already has a new deal with Chinese sneaker and apparel outfit Li-Ning and teased fans […]