Whether you know it or not. there is someone shaping the visuals for the “Soundcloud Era”. His name is Cole Bennett and his brand is flourishing.

It looks like we will finally find out if Drake’s love interest from the “In My Feelings” video will ride or not. A music video is in the works for the summer’s biggest viral sensation.

Nicki Minaj took a turn as an embedded journalist, sharing photos from the set of Meek Mill‘s new video for “All Eyes On You.” 

Besides throwing an epic pool party this weekend, Drake linked up with the Game to shoot a video yesterday. The clip is for “100,” a song off the Compton rapper’s forthcoming The Documentary 2. 

In quite a pleasant surprise, we learn Big Sean’s visual treatment for “IDFWU” will feature a special appearance from Kanye West, DJ Mustard and E-40.

Yesterday in M.I. Yayo, DJ Khaled shot the video for “They Don’t Love You No More.” On hand were Rick Ross, Meek Mill, French Montana, Ace Hood and more for what looked like a fun shoot. 

With everybody keeping their cross-hairs close on Drake’s every movement and exactly how his first outing will turn out, another sensation has continued his grind. Anyone remember this? “Who Dat” Steadily prepping his debut album, J. Cole has been behind the scenes shooting the video for his first single.  Without footage, yet, here are some […]