Economic empowerment should be top of mind for any person of color that survived 2020. One rapper is bossing up in a multi billion dollar business.


The chunky sneaker trend might be here to stay. Skechers saw a revival in 2018 which produced a record breaking year for the brand.


Photos have already been floating around the Internets, but today Nike has officially unveiled LeBron James’ latest signature sneaker, the LeBron 11. King James’ latest shoe is his lightest so far and once again built to encompass his multifaceted game.

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Despite an early exit from this year’s NBA playoffs, Kevin Durant is still winning. KD recently inked a contract with Jay-Z’s Roc Nation Sports and today Nike Basketball officially unveils his sixth signature sneaker; the KD VI.

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Last Friday, May 4, Lil Wayne had a party in Miami to celebrate the launch of  SPECTRE, his footwear company in collaboration with SUPRA. The first product of their union is Weezy’s “Chimera” signature sneaker. 

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As far as we know, YMCMB’s Tyga can’t slam dunk or throw a football 60 yards. Nevertheless, the Compton rapper does have a knack for making catchy tunes and now has his own signature sneaker called the T -RAWW, courtesy of Reebok Classic. 

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You’ve probably notice New York Knicks forward Carmelo Anthony balling in his signature kicks. But today Jordan Brand officially unveiled the NBA MVP candidate’s ninth signature shoe, the Jordan Melo M9.


While most superstar basketball players wear simply a signature sneaker, Kobe Bryant rocks the “Kobe 8 System.” Nike has unveiled their latest shoe designed specifically for Bryant and it contains the advanced tech you should expect to find in the 5-time NBA champion’s latest kicks.


Lil Wayne already has a clothing line, Trukfit, so of course a sneaker is in the works, too. However, Lil Tunechi tells VIBE that he is about to sign a contract to drop a sneaker with a major shoe company first. “I do have a shoe coming out soon but it won’t be Trukfit,” Weezy told […]