The Sneaker Game

Sneakers are big money, and investing in them is a no-brainer, now. Gerome Sapp, a former NFL player and the Founder & CEO of RARES, introduced a new app that allows users to literally invest in kicks, but convincing venture capitalists of the money in the sneaker game was practically a non-starter.

HipHopWired.com and Cassiuslife.com have joined forces for a monthly column, The Sneaker Game, and now a new video series inspired by the column. Mixing men’s lifestyle and the essence of Hip-Hop, together we’ll delve into sneaker heads and the crazy collections they have, but more importantly the footprints they’ve left in the culture. We’re exploring […]

Jacques Slade is a sneaker documentarian. If you’re a connoisseur of the latest, greatest kicks, you’ve probably seen the California native breaking down the nuances of new releases, unboxing exclusive drops, hosting events and more with his insightful commentary and engaging delivery on YouTube channel.

You’d be hard-pressed to find someone with a problem with Kidane “Fresco” Wilson. The 80’s baby with the easy smile is a staple at sneaker consignment destination Stadium Goods, where he’s worked since it first opened in 2015 (“From day zero, I been here,” he says.)

Reebok has stayed on the pulse of culture thanks to collaborations with the likes of Cardi B and Future most recently, and part deals with artists such as Kendrick Lamar, Swizz Beats, and Rick Ross. Often, Damion Presson, Reebok’s director of global entertainment marketing, was the man behind the scenes making the deal go and […]