Jay-Z And Kanye Open “Watch The Throne” Pop-Up Store
Jay-Z and Kanye West are unveiling a new tactic to get Hip-Hop fans to buy their Watch The Throne album, a pop-up store in the heart of New York City.
Jay and Ye have launched a small store in Manhattan’s SoHo section where fans can pick up physical copies of the album slated to have already sold 400-500k digital copies this week.
According to MTV, the store front is wrapped in gold and mimics the album’s Riccardo Tisci-designed cover art and even features the tricked-out Maybach from their “Otis” on display inside.
Jay-Z alerted a number of fans to it location when he tweeted Friday,
“201 Mulberry Street, NYC.”
The “Watch The Throne” pop-up store will be open until Sunday.
It reportedly closes tonight (Friday , August 12) at 10 p.m. E.T. and opens again Saturday from 11 a.m. to 8 p.m., and on Sunday from 11 a.m. to 6 p.m.
Jay-Z is rumored to be making an appearance.
