Jay-Z Is New Face Of Duracell Powermat
"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," said Jigga, who has also invested in the company, in a press release. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."
Powermats allow you to charge wireless devices, such as smartphones, by laying them down on the mats. The Duracell Powermat is a joint venture between Powermat Technologies and Procter & Gamble's Duracell Brand.
"The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G, . When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."
"Jay-Z is power personified," said Ran Poliakine, CEO of Powermat Technologies. "He inspires millions of people all over the world on a daily basis with his music and his story. There is no better face or voice that can move people to adopt a new paradigm in power delivery."
Duracell Powermats goal is to make their wireless charging technology more popular. A co-sign from an influential musical icon like Jay-Z can't hurt.