Shaquille O'Neal Launching "Luv Shaq" Vodka, To Compete With Diddy's Ciroc
Shaquille O'Neal clearly has plenty of time on his hands since retiring. The NBA legend will be launching a vodka called "Luv Shaq" in 2013.
The New York Post reports that the liquor will be sugar and gluten free and will also come in a coconut flavor. The bottle will feature a photo of Shaq with giant wings, as well.
Devotion Vodka is producing the Shaq spirits and according to its founder, Drew Adelman, the plan is for it to compete with Sean “Diddy” Combs' Ciroc vodka at a "more competitive price." Recently, Rick Ross re-upped his contract with the aforementioned Ciroc, an ultra-premium vodka.
Earlier this year, Shaq's comedy tour, Shaq's All Star Comedy Jam, was sponsored by C by Courvoisier. Back in late October, Shaq returned to one of his old side hustles, rapping, for a hot minute. ""Like I said before. you will get devoured/But don't you ever call me... Dwight Howard!," he spit for Loaded Lux. Since rappers stay endorsing their own liquor brands (see: Ciroc Boys: Rappers Who Endorse Liquor Brands), O'Neal's latest shouldn't be all that surprising.
Besides hawking liquor, some of Shaq's current gigs including NBA analyst on TNT and stars in Buick automobile commercials.