Beyoncé's new album continues to be a marketing masterpiece and she lets loose one of the videos from the "visual album," "XO."
In the video, Queen Bey hits up Coney Island and rides bumper cars and a roller coaster (the "Cyclone"), and takes part in other carnival style activities.
It was a busy weekend for Beyoncé, who gifted 750 Walmart customers in Tweskbury, Massachusetts with $50 gift cards. How ya like that, Target?
Watch the Terry Richardson-directed video for "XO" below.