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Tony Hseih, Zappos.com CEO
The self-proclaimed god revealed that he got into an argument with the Zappos.com CEO, saying, “I got into this giant argument with the head of Zappos … he’s trying to tell me what I need to focus on.” Sending a not-so-veiled diss, claiming that the Zappos head “sells all this sh*t product to everybody,” Hseih retaliated tweeting a link in an E! Online article to a photo of a $100,000 plunger, adding, “It’s true.” Well played, fella. Well played indeed.