Following the enormous success of K’naan’s “Wavin’ Flag” single and its Coca-Cola association, Pepsi is pulling out all the stops to make sure they’re visibile for the 2014 FIFA World Cup.
The soft drink giant has recruited the likes of Timbaland, Kelly Rowland, Rita Ora and Idris Elba all under the guiding light of Spike Lee to create a visual album titled Beats of the Beautiful Game.
Reports The Grio:
Spike Lee, Timbaland, Idris Elba and Kelly Rowland are some of the artists whose work is featured on the Pepsi-curated album, “Beats of the Beautiful Game,” to be released June 10. The soda company announced Monday its album will be a collection of 11 anthem-like songs and short films.
“What I love about this is how creative it is,” said Rowland, whose song “The Game” will have a video directed by Lee. “It’s a project with a whole bunch of different artists being able to do different songs. I’m excited about being a part of something like this.”
The Janelle Monae track “Hero” is the first single and will debut May 20. The album will be released through Capitol Music Group’s independent label, Caroline.
“To be honest, it’ll be a great marketing tool for Pepsi,” Lee said. “There’s no reason I’d try to deny that.”
The album can pre-ordered now on iTunes. Check the next page for the album cover.