D.L. Chandler

Twitter Sparks #BleachedBeauty Hashtag In Response To Skin Bleaching Model [Photos]


The phenomenon of people with dark skin bleaching their skin lighter isn’t new, yet it has been rising in prominence due in parts to efforts from African singer Dencia and the Whitenicious product. Now, a Kenyan model and socialite is endorsing the practice and a “#BleachedBeauty” hashtag has begun trending on Twitter bringing attention to the situation.

Vera Sidika has championed skin lightening, stating that since undergoing the process she’s received more job offers. She also added that African men prefer fairer skin on women, and remains defiant despite critics accusing her of embracing a Western standard of beauty.

My body is my business, nobody else’s business but mine,” she said last week on NTV’s The Trend. “I feel like I needed change and the change is working out for me.”

Twitter users reacted in droves, with some heaping on the slander and others supporting Sidika’s choice to bleach her skin. There has also been plenty of Kenyans familiar with Sidika’s story taking digs at her character as well. Sidika claims she spent 15 million Kenyan shillings, or around $170,000,  for her skin lightening process.

No matter what side you’re on, there’s plenty of chatter around the issue on social media.

Hit the following pages to see Twitter reactions to Vera Sidika’s #BleachedBeauty trending topic and much more.

Photo: Instagram

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Comment Comments: 8 Tags Tags: twitter

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  • tarrilove

    $170,000 to possibly increase your chances of getting sick. Using these carcinogenic products. Oh, save the babies. We need a pop star in the Lupita model.

  • Smart1

    One Skin Cancer with metastatis to the bones, lungs and liver for $170,000!! Going once, twice , and Sold!!! to the phenomenal idiot. Be careful how you treat your body in your youth. You’ll pay for it dearly in your elderly age. Assuming you make it! Words to the wise

  • hmmm

    Fix it Jesus!

  • CakeWash

    Skin tone is not her issue, she damn ugly!!

  • bestofbothworlds

    I feel like this, judge not for each one of us do something that aint right, soooo if this chick want to go from black, black to a fake light skin let her, she has to deal with that with the fact that she’s not being real to herself, she has to feel that she’s never happy with herself, she has ti live with a mask on her body betraying what she really is and where she comes from, sounds like a hard life too me!!!!!!!!

  • Abib Ko

    “Rejoice, O young man, in your youth, and let your heart cheer you in the
    days of your youth. Walk in the ways of your heart and the sight of
    your eyes. But know that for all these things God will bring you into

  • Lexis

    She looks very Americanized and I thought Africans hated everything about Black Americans….

    • Scoops

      They are europeanized.