In conjunction with the opening of the FIFA World Cup tournament on Thursday (June 12), Kelly Rowland premiered the official video for The Game.
The Game, which lives on Pepsi’s fútbol-inspired Beats of the Beautiful Game visual album, is the official soundtrack and its visual component is an original Spike Lee-directed short.
Rowland had this to say about the project: “I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice,” she said. “It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports, and film together. As an artist—and a huge film and sports fan—it’s been an incredible experience.”
The nearly six-minute long video documents a young Brazilian boy’s journey to the World Cup stadium. Peep the completed version below.