Leave a comment

In conjunction with the opening of the FIFA World Cup tournament on Thursday (June 12), Kelly Rowland premiered the official video for The Game.

The Game, which lives on Pepsi’s fútbol-inspired Beats of the Beautiful Game visual album, is the official soundtrack and its visual component is an original Spike Lee-directed short.

Rowland had this to say about the project: “I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice,” she said. “It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports, and film together. As an artist—and a huge film and sports fan—it’s been an incredible experience.”

The nearly six-minute long video documents a young Brazilian boy’s journey to the World Cup stadium. Peep the completed version below.

Photo: YouTube

comments – Add Yours
MORE FROM HIP-HOP WIRED
FROM SITES WE LOVE