No matter where the Lox is signed to, they stick together like the craziest of glues.
Last month the newest members of the Roc Nation family finally dropped their first album in over a decade, Filthy America… It’s Beautiful and today the Yonkers trio release the visuals to the album cut “The Family” which demonstrates that even the shady music business wasn’t enough to come between these three brothers.
For his clip to “The Way It Go,” IAMSU! makes the most out of some simple lasers and flickering lights to entertain the eye while making you listen.
Check out the rest of today’s visuals which include work from Jay Critch & Rich The Kid, Superior featuring Don Streat, Termanology, Lil Fame & DJ Grazzhoppa, and more.
THE LOX – “THE FAMILY”
IAMSU! – “THE WAY IT GO”
JAY CRITCH & RICH THE KID – “DID IT AGAIN”
SUPERIOR FT. DON STREAT, TERMANOLOGY, LIL FAME & DJ GRAZZHOPPA – “RAPPER SHOT”
KOACHE FT. YOUNG REEFER – “LOVE MY LIFE”
