Despite a number of critics, Tupac biopic All Eyez On Me pulled in $27M at the weekend box office. The number is impressive as it shot past its projections.
Lionsgate’s Codeblack Film’s All Eyez On Me was front-loaded on Friday due to Tupac Shakur’s birthday seeing an opening day of $12.9M. The industry got very excited and started projecting an opening weekend that was well north of $30M. Lionsgate always had a sense that the movie’s fate lied in the mid $20M range, and that’s what we’re apt to see with a three-day at $27M in 3rd place after a Saturday that was -40% from Friday with $7.7M. Still that weekend number is very good, and above the tracking which everyone was seeing last week which was between $15M-$22M.
There was an unprecedented amount of advance ticket sales for this movie. Straight Outta Compton by comparison had a bulk of walk-up business. Codeblack agreed to handle the movie back in January and following the trailer for All Eyez On Me at CinemaCon, exhibitors started phoning Lionsgate.
A number of critics came forward to lambast the long-awaited, Benny Boom-directed film, including 50 Cent and Jada Pinkett Smith.
However, there have been plenty of positive reviews of the film, which stars Demetrius Shipp, Jr. as the late Tupac Shakur.
Let us know what you thought of the film in the comments.
Photo: Quantrell Colbert