Jason Weintraub

"X Factor" Star Cher Lloyd Signs With Roc Nation [Video]


The British teenage singer/rapper who finished 4th on Simon Cowell’s talent show “X Factor,” has taken her first major step into stardom by signing with Jay-Z.

According to the Sun, Jay-Z was among those who believe Cher has a big future as a recording artist and has now won the race to sign her beating out Black Eyed peas frontman Will.I.AM.

Although it was a tough decision for Cher, after weighing the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams into a reality.

Cher is the latest addition to Roc Nation’s roster of rising female stars, which already included Willow Smith, Rita Ora and Bridget Kelly.

Cher’s decision to link up with Jay-Z is sure to disappoint Will.I.Am, who had hoped to sign the youngster after doing a duet with her during The X Factor final.

The Black Eyed Peas singer, who is a close friend of Cher’s X Factor mentor Cheryl Cole, recently revealed on Twitter that he had already recorded a track with Cher.

“The day after the last x factor…cher lloyd and I went in the studio and made a mega smasher…”

Unfortunately for Will, Jay-Z’s name was just too much for the star to turn down.

Click the next page to see Cher in action and how she charmed Jay-Z

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Comment Comments: 4 Tags Tags: roc nation, cher lloyd Views Views: 0

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  • Jermaine Jefferson

    Will I AM would have been the better bet for this girl. Jay-Z doesn’t know how to develop an artist. Look at his history with artist. Name anyone from the ROC that has actually blown up besides Jay himself. Creatively, for her style, I think Will I.AM would help her out way more than Jay. He’ll most likely focus on Willow Smith.

    • nat

      haha sorry that was funny. dont u know who rihanna is

  • Whitney

    Ha! She is adorable.

  • She has swag. I hope Jay will know what to do with her.