A decade ago, it would have been hard to imagine blue-chip companies clamoring to have rap and R&B stars market their products. But that was before Steve Stoute made it fashionable—and more importantly profitable. “Steve revolutionized the way brands partner with celebrities to connect with consumers,” said James Edmund Datri, president and CEO of the […]
In the music industry there are many types of artists. There are the one-hit wonders that need their 15 minutes in the spotlight, but are never heard from again. Another spectrum shows artists that are able to put out potent product for their time period, but can’t keep up with the time and those that […]
