Swizz Beatz For LOTUS

Swizz Beatz is taking on a new venture now that he’s been named the Vice President Of Creative Design and Global Marketing for a line of high-end luxury sports cars.

British car company Lotus has announced Swizzy as the newest member of their team and has released a statement on their new ties to the producer.

Speaking on Beatz, the company posted on their website three reasons why he’s up for the job.

” 1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.

2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.

3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.”

Beatz is also working with Reebok on their Reethym of Life campaign.

If you missed it last time, check out some of his designs with the shoe brand below.

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