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NIKE Sportswear: Always On Video Series ft. French Montana & Vado


Sports and Hip-Hop seemingly go hand in hand.  In recognition of this particular dynamic, NIKE launched their  Sportswear Campaign “Always On”.   In NIKE’s 6-Part Series various athletes will be highlighted via a “day in the life” type of visual campaign.


In the newest ad, New York Knicks Big Man, Amar’e Stoudemire paired with new Bad Boy Artist, French Montana.  Amar’e is seen going through workouts and a trip to Africa, along with some of the creative process with his marketing team.  Fabolous & John Legend also make an appearance.



When the campaign initially launched, it did so with the help of Dipset’s own, Vado.  In this ad, it featured Street Ball players, Adris “2 Hard 2 Guard” DeLeon and Quinton “T2” Hosley.  The ad follows the two stars, depicting the hustle that comes along with maintaining a career in streetball, and balancing the everyday trials of life in New York City.