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CLOSE With University of Wisconsin Marching Band, Partners With Ultrabook [Video] recently joined the University of Wisconsin marching band at LA Live in Los Angeles for a performance of his new song “Great Times.”

The celebration was part of the pep rallies for the 2012 Rose Bowl game between Wisconsin and Oregon, as well as the iamFIRST initiative to create awareness for’s efforts with education.

The 301 person marching band, led by Professor Michael Leckrone, chose “Great Times” for its fitting lyrics and energy. The track is the Brazilian promo single for’s upcoming solo album, #WILLPOWER, which is due out soon. is also working with Ultrabook, an ultra portable laptop computer, as part of The Ultrabook Project. Using only his eyes, ears, and his Ultrabook, will travel around the globe, writing and recording one new song inspired by each city he visits.

Be sure to check out’s video for his single, “T.H.E. (The Hardest Ever),” and head to his official site for the latest news.

As previously reported, The Black Eyed Peas frontman is also launching a new car company called IAMAUTO. 

Also in case you missed it, check out his latest video T.H.E. (The Hardest Ever).