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Three 6 Mafia Partners With Serious Pimp For New Apparel and Accessories Line


Serious Pimp, the leading Hip-Hop apparel, sunglasses and accessories company co-founded by entertainment icon Snoop Dogg, will partner with Academy Award®-winning Hip-Hop artists Three 6 Mafia to create a new apparel line, it was announced today by Damian Kutzner, CEO of Serious Pimp.

Three 6 Mafia and Serious Pimp recently unveiled the first limited-edition t-shirt featuring Swarovski Crystal by artist Mark Nicholas, who has specialized in garment design for leading musicians and entertainers for more than a decade. The limited edition t-shirts are still available on the Serious Pimp website at, where the new Three 6 Mafia product line will also be showcased and sold.

DJ Paul & Juicy J  will work with Serious Pimp to design t-shirts, hats and sunglasses “with a Southern flair,” according to DJ Paul.

“Three 6 Mafia’s creativity, combined with their popularity, makes them a perfect partner for Serious Pimp,” said Kutzner. “We love their music, style and swagger and look forward to partnering their ideas with the Serious Pimp style.”