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Mary J. Blige is singing about fried chicken. Let that marinate for a minute.

In 2012, Mary J. Blige, the multi-platinum album selling, multi-Grammy winning, around the way girl made good, is hawking Burger King’s new Crispy Chicken Snap Wraps.

The tune is set to Mary’s “Don’t Mind,” so this is clearly a ploy to cross-promote her current My Life II…The Journey Continues (Act 1) album. But why must she soulfully croon (note that said word is one letter away from “coon”) for some glorified fried chicken? Three cheeses, tortillas and whatever ingredients are in BK’s new menu item cannot make this commercial less beneath Mary’s station in the game.

Are we overreacting? Let us know in the comments if we’re being sensitive and need to just let Mary cook. But first, watch the Burger King clip below. 


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Photo: Burger King