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Snoop Dogg’s Malice In Wonderland is still set to hit stores December 8 and until then Snoop’s staying busy traveling the country promoting his latest product. His latest endeavor however, will be a trip to New York City for the esteemed honor of opening the New York Stock Exchange.

Uncle Snoop will visit the city Monday where he’ll join Blake Mycoskie, Founder of TOMS Shoes; Stephen Hanson, Founder and President of B.R. Guest Restaurants; and Barry Sternlicht, Chairman and CEO of Starwood Capital Group for the opening ceremony.

Following the ringing of the bell, the panel will host a global webcast discussion on entrepreneurship led by CNBC’s Maria Bartiromo and choose a winner for MTV University’s “Movers & Changers” entrepreneur competition.

Snoop will contribute his views on branding and co-branding which have contributed to the successful launch of his ‘Snoop deVille’ as well as pet clothes and toys.

The “Mentoring Madness” program featuring Snoop takes place November 16 at 9:45am- 11:00am.

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