So, despite all the people claiming they were not going to watch this year’s Super Bowl LVIII for many reasons *coughs* Taylor Swift, it turns out this year’s edition of the big game was the most watched ever.
ESPN reports a record number of eyes were in front of their television screens to see the Kansas City Chiefs defeat the San Francisco 49ers, Usher’s brilliant Apple Music Halftime show, and less than a minute of Taylor Swift.
According to Nielsen and Adobe Analytics, the Kansas City Chiefs’ 25-22 overtime victory versus the San Francisco 49ers on Sunday averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over the Philadelphia Eagles with a 7% increase.
Nielsen also says a record 202.4 million people looked at some part of the game across all networks at one point, which was a 10% jump over the previous year’s 183.6 million.
It also eclipses the 2016 Super Bowl between the Denver Broncos and Carolina Panthers on CBS, which had 112.34 million viewers.
It was only the second Super Bowl to go into overtime and the second straight event to average over 100 million viewers.
Possible Reasons For This Year’s Super Bowl’s Ratings Success
On top of the thrilling game that saw the Chiefs need overtime to send the San Franciso 49ers back to the bay without the Lombardi trophy, again, there was also the added hoopla of Taylor Swift being in the building and, of course, highly anticipated halftime performance from Usher.
Leading up to the game, the extreme MAGA crowd somehow managed to link Taylor Swift, President Joe Biden, and Super Bowl LVIII in some ridiculous conspiracy theory.
Following the game’s result, President Biden even mocked them, using the infamous “Dark Brandon” meme with the caption, “Just like we drew it up.”
We will be tuned in again next year.
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