Grand Theft Auto may have a massive following but it may fall short of holding the crown in the video game kingdom. Activision Blizzard’s Call of Duty series have continually pitted gamers into real-world war scenarios carries on tradition.
The publisher was proud to announce the sales tally after just one day of being on shelves and the figure is nothing short of staggering.
Activision Blizzard Inc’s latest title from its blockbuster “Call of Duty” video game franchise surpassed $1 billion in sell-in sales – the number of copies shipped to retailers – a day after its launch, the company said on Wednesday.
Activision shares were relatively unchanged at $16.54 in afternoon-trading on the Nasdaq.
The franchise’s tenth installment “Call of Duty: Ghosts,” a gritty military-themed shooter game, was released worldwide on Tuesday.
While Activision has only announced “sell-in” sales, Take-Two Interactive Software Inc’s said in September that its “Grand Theft Auto V,” touched $800 million in retail sales a day after it launched.
Grand Theft Auto V crossed the $1 billion mark for sales through retail channels in three days, the fastest rate for any video game, Take Two said.
Whether Activision beats this record remains to be seen, as the company has not yet divulged retail sales figures – actual sales through retail channels – and the number of units sold of its just-launched “Call of Duty: Ghosts.
Although Rockstar Games and Activision are counting their apples and oranges respectively, anything over a half a billion should be considered a success.
CODG had an intense marketing campaign, which even saw Eminem getting in on some of the action.
If you’re not in the know with this, you’re technically late but here’s a few pictures to awake sleeping heads in the gallery.
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