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Geffen Records chairman Gee Roberson is going for self by creating a new full service record label called Blueprint. Interestingly enough, Gee Roberson will likely bring producer/rapper Hit-Boy and Chicago’s L.E.P. Bogus Boys along with him.

Roberson, who was named chairman of Geffen in June, is consolidating his managerial and artist development company Blueprint Group, with the record label, of which he remains co-CEO of along with Kyombo “Hip-Hop” Joshua.

“I’m very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future.” Roberson told Billboard. “Now it’s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy and everyone at the label, this is a very natural move that’s filled with synergies.”

Jimmy Iovine added, “Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company. John and I are thrilled at the opportunity to partner with Gee on his latest venture.”

Several other artists under Geffen are expected to join Blueprint.

[Spotted At Billboard]

Photo: CJ Washington