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Today (Jan 30), MTV’s 24-hour college-themed channel, mtvU, announced a new campaign led by students who wish to highlight the atrocities of human and labor trafficking. The “mtvU Against Our Will” campaign enlists Brooklyn rap veteran Talib Kweli and others to promote the accompanying interactive video experience known as “The Backstory.”

“The Backstory” spotlights the emotional stories of human trafficking victims in an incredibly powerful way, revealing how young people can be coerced into s-x and labor trafficking,” said Stephen Friedman, President of MTV, via press release.  “We’re proud to partner with these incredibly bright students to shatter misconceptions about trafficking victims, and to illuminate ways we can all help end modern day slavery.”

Joining Kweli, who serves as a narrator, is Neptunes affiliate and music composer Kenna, along with a performance from the Ailey II dancers featuring the choreography of artistic director Troy Powell. “The Backstory” experience includes a series of clickable ad links that reveal wrenching tales of human trafficking. Facebook users who join their accounts with the site will get even more features along with ways they can aid mtvU’s cause.

Talib Kweli recently announced that his upcoming fifth studio album Prisoner Of Conscious will see an April 23 release. The Black Star rapper is also kicking off a North American tour starting February 8 in Michigan before concluding in Chicago in April.

Check the full schedule of Talib Kweli’s tour, below and the “Against Our Will Spot,” below.

Feb 8th                 Grand Rapids, MI @ The Pyramid Scheme

Feb 9th                 Detroit, MI @ 2nd Annual Dilla Day Tribute Concert at The Fillmore

Feb 17th                Las Vegas, NV @ Bank Nightclub at The Bellagio

Feb 22nd               Lawrence, KS @ The Granada

Feb 23rd                Denver, CO @ The Summit

Feb 24th                Albuquerque, NM @ Sunshine Theatre

Feb 26th                      Boston, MA @ The Middle East

Feb 27th                Providence, RI @ Fete

Feb 28th                     Portland, ME @ Port City Music Hall

March 1st             Chicago, IL @ The Shrine

March 16th          Austin, TX @ SXSW

March 7th            New York, NY @ The Music of Prince – Carnegie Hall

March 17th          Brooklyn, NY @ Brooklyn Bowl

March 18th          Brooklyn, NY @ Brooklyn Bowl

March 29th          Montreal, Canada @ Club Soda

March 30th          San Bernardino, CA @ Paid Dues Festival

March 31st           Vancouver, Canada @ Bar None

April 1st                Seattle, WA @ The Crocodile

April 2nd              Portland, OR @ Hawthorne Theatre

April 3rd               Arcata, CA @ Arcata Theater

April 4th               San Francisco, CA @ Club DNA

April 5th               Los Angeles, CA @ The Key Club

April 6th               Tempe, AZ @ Club Red

April 7th                Santa Ana, CA @ Yost Theater

April 13th              Chicago, IL @ Double Door

Photo: Anna Sian