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While the South By Southwest music festival hasn’t quite kicked off yet, Lupe Fiasco was in Austin, TX Saturday to plug his new technology venture, Higi.

The Food And Liquor 2 rapper joins Swizz Beatz, Alicia Keys, Joey Bada$$ and  Justin Timberlake as artists who have been named creative directors of major brands. Fiasco will also serve as an investor to the product.

According to Billboard,  the app calculates a Klout-like score (ranging from 1 to 999) that combines body vitals like blood pressure and weight and gives extra weight to wellness metrics like social interaction and community involvement.

“When I first checked in I was 160 [pounds] and my score was something like 760. I checked in today, and I was 155, but even though I lost 5 pounds I wasn’t active in my social activity enough and my blood pressure was a little high,” Lupe explained to Billboard. “It shows you how weight and wellness aren’t the same thing. You can be super fit and super depressed because you’re not interacting with your social network. You could work out and work out, but that doesn’t really translate to how happy you are in life. You could be at home super happy, super comfortable, just logging in to your computer all day, but your body is paying for it.”

Lupe’s new album, Tetsuo & Youthis coming soon.

Photo: Billboard

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