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Rick Ross attempts to avert the negative media coverage circulating his questionable line on Rocko’s “U.N.E.N.O.,” with a visual for his “Don’t Kill My Vibe” remix. If you think the MMG frontman’s white on white ensemble looks rather familiar, it’s because the video was shot during while he was shooting the commercial for Reebok’s “Lives White Hot.”

With a fresh pair of kicks on his feet, Rozay keeps it simple and elegant with by spitting some big money talk at a luxurious mansion. Expect some of the rapper’s patented product placement as well, as premier spirits Ciroc and Luc Belaire Rare Rose Sparkling Wine get their fair share of camera time. Director Jon J. was sure to include a few behind the scenes looks from the commercial as well.

Earlier today, Ross took to Twitter to issue another apology for his “U.N.E.N.O.” line, saying “I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS.” In the same breath he also announced that he’d be releasing new material today, thus devaluing his previous tweet. Bad decision bro.

Word of advice, give a statement taking full accountability for the lyric and let this situation pass. You’re welcome. See the visual for his “Don’t Kill My Vibe” remix below.


Photo: YouTube