will.i.am always had a knack for having out of the box concepts for visuals, and he delivers yet another for his #willpower track “#ThatPower,” featuring Justin Bieber.
If anything, you have to applaud the video’s phenomenal shots and choreography, most notably the latter. The Black Eyed Peas member is backed by a band of merry men, each of who are in sync with his movements. At times he plays a puppeteer of sorts. Considering his pop star image, it’s easy to forget that will.i.am was once a solid b-boy.
Biebs only appears in hologram form to croon his chorus, but he gets his dance on as well.
Will’s new album #willpower hits stores on April 23, but fas can stream it in full on his YouTube page here. The LP features the smash hit “Scream And Shout,” as well as appearances from Juicy J, Miley Cyrus, Chris Brown, Nicole Scherzinger, and more.
See “#ThatPower” below.