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Snoop Lion has been turning heads ever since his dramatic transformation and renouncing his former gangster rap past. The West Coast veteran continues on the path he’s blazed since the name change, joining celebrated singer Tony Bennett on a new campaign aimed at eliminating gun violence.

Bennett, a versatile crooner with over 60 years in show business, launched the new “Voices Against Violence” campaign in partnership with his son/manager Danny Bennett and the Brady Campaign for the Prevention of Gun Violence.

Snoop Lion joined Bennett’s campaign yesterday (May 1), after tweeting a video of the pair meeting and sharing a bit of small talk about their musical journeys.

Bennett recalled working alongside Harry Belafonte during the Selma march in 1965 during the height of the Civil Rights Movement. Snoop responded to the tale, saying he too hopes to use his music as a platform for broader ideas. Bennett and Snoop chatted a bit more in the brief clip, but not without promoting the new “Voices Against Violence” campaign and how people can join the effort.

Last month, Snoop Lion released “No Guns Allowed” featuring Drake and his daughter, Cori B. The message of the track gels with this latest move, solidifying Snoop’s desire to be more than just a music artist.

To learn more about “Voices Against Violence, which aims to get citizens involved in voicing their opinion on guns to elected officials, click here.

Photo: Webstagram

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