The company’s CEO, Marissa Mayer, announced the acquisition via her Tumblr page (of course). “I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!,” she wrote. “We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently.”
Karp will remain CEO of his brainchild, and is pretty excited about being a billionaire. In his own post (again, on Tumblr), the entrepreneur echoed Mayer’s promise not to cave to corporate pressure. “Let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing,” he wrote. The “changes” that Yahoo! stands to bring to Tumblr includes widening its reach. “Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas.
“I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!”
Taking a last shot at proving that Tumblr’s environment will continue to appeal to a techsavvy hipster demographic, Karp signed the letter “F*ck yeah.”