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Banking and financial services institution Wells Fargo has announced the launch of a new storytelling campaign featuring Talib Kweli and a handful of other celebrities. The rapper serves as one of the curators for the four-part short film series, Untold Stories: Our Inspired History.

Joining Kweli in the campaign is actor Lance Gross, actress Lauren London, and American Idol winner Jordin Sparks. The video shorts will have the curators walking viewers through key points of black history with artifacts from the galleries of Bernard and Shirley Kinsey, the celebrated Kinsey Collection.

“Wells Fargo’s primary goal in collaborating with the Kinsey family to bring this collection to audiences across the country was to create an opportunity for others to engage in dialogue around the rich history of African Americans.” says Lisa Frison, African American segment manager in a press release. “The Untold Stories campaign is an exciting extension of this partnership, and an innovative way to continue the discussion about the significant contributions of African Americans.”

Kweli’s short, “Family First,” shares the tale of Henry Butler, a man who sought to buy his enslaved family’s freedom for $100. Blogger Denene Millner, also part of the campaign, reflected on the Butler tale as retold by Kweli on her blog, My Brown Baby, and will have a video feature spot as well.

Check out Talib Kweli’s “Family First” short film below.

To learn more about Untold Stories and the Kinsey Collection, please follow this link.

Photos: Wells Fargo/YouTube

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