will.i.am will see Pharrell Williams in court because of an ongoing dispute over the use of “I Am” in the latter’s “i am OTHER” brand. No, this situation hasn’t been resolved.
The Neptune producer sued the Black Eyed Peas frontman earlier this summer, saying “In contrast, the I Am Other mark means ‘I am something else,’ leaving what that ‘else’ is to the imagination of the consumer. It certainly does not mean ‘I am Will.'”
Will.i.am has fired back at Pharrell in a lawsuit, claiming Pharrell is a serial thief who steals names for profit — including Will’s.
Pharrell has launched a YouTube channel called I AM OTHER. After Will fired off a cease and desist letter, demanding that Pharrell stop using “I AM,” Pharrell filed a lawsuit, asking a judge to protect his right to use the “I AM” moniker.
Now we’ve obtained new legal docs, in which Will.i.am is countersuing Pharrell, claiming the dude has a long, copycat history. Will.i.am notes … Pharrell co-founded a record label called Star Trak Entertainment — sound familiar?
But wait, there’s more. Will also notes Pharrell is being sued by Marvin Gaye’s family for allegedly ripping off “Got to Give it Up” for his summer smash “Blurred Lines.”
Additionally, will.i.am said Skateboard P also attempted to trademark “Pink Slime,” the title of his upcoming collaborative album with Mac Miller, and noted the name’s similarity to Mattel’s Slime product.
Overall, Will believes that Pharrell’s use of “I Am” will confuse fans, since they make similar music and are signed to the same label.