Hip-Hop’s “Grown & Sexy” Makeover
It may have taken fans a minute to fully appreciate but lead single, “Change Clothes” was bigger than the music. Jay slyly forcing rap culture to grow up with “button-up’s and crisp jeans,” backed by a short-lived S. Carter Collection offset of his Roc-A-Wear clothing brand. The trend was reinforced by the song’s laid-back vibe which commanded a calmer presence on dance floors worldwide. It worked. As for that 2009 murder attempt on Auto-Tune’s life? The verdict is still out.