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Magic extraordinaire David Blaine is up to his old tricks again. This time, he collaborated with fashion brand, Supreme, to create an intense visual that supports their spring/summer 2014 lookbook.

Some will recall Blaine’s grotesque magic act that had stars like Will Smith and Kanye West on the verge of losing their lunch in 2013. Well, he’s upped the ante on that and recorded the reactions of a few unsuspecting skateboarders. Note that some looked under in the influence.

Yes, Blaine is an illusionist by profession, so we understand that the public shouldn’t know or understand how he does these feats. Inquiring minds would like to know how this particular trick is done, though.

Peep what all the hubbub in about in the Harmony Korine-directed footage below. See some of the clothing promoted in the clip on the following pages. Last, but not least, don’t try this at home folks.

[via Supreme]

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Photo: Supreme

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