HipHopWired Featured Video

Highsnobiety partners up with Canadian Hip-Hop artist Rich Kidd to world-premiere the official music video for “The Valley.”

“The Valley,” which is more of a vampire vault than a suburban strip in the visual treatment, lives on the rapper’s full-length debut mixtape, In My Opinion.

Rich is currently working on his debut album with help from executive producer Young Guru, following a pretty big week at SXSW that included performances with Young Guru and Just Blaze, in addition to taking home the Champion Sound instrumental battle.

Watch the latest RT!-directed piece of cinematography, and see its plot take a turn for the worst before Rich finds himself in a bloody heap of trouble. Give us your thoughts on the clip in the comments.

Photo: YouTube