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Many scratched their heads when Los Angeles newcomer Cozz topped our weekly 10 song feature, The Wrap Up. Detractors and fans seeking new music alike can gauge whether he’s the real thing via his new song, “I Need That.”

If anything’s apparent after listening to Cozz, it’s that he can really rap. And that’s without mentioning the depth of lines like, “Well if you ask me how I’m living, I’m just living life,” which speak to the thin line between carelessness and hopelessness of being a young man in a gang-filled city. Hailing from South Central, it’s clear that he’s seen his fair share of how the streets operate.

With rising rappers like Cozz, Vince Staples, and A$ton Matthews, we’d say that the West Coast is in a great position to flourish in 2014. Stream “I Need That” below, and look for Cozz to drop something on April 14.

Photo: Twitter/Cozz