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The only question here is, what took so long? Samsung has launched a LeBron James mobile app for Galaxy smartphone users to give “unprecedented” access to the NBA superstar’s life. 

Users of the app will get behind the scenes access to James’ on court and off court antics during the Miami Heat’s current pursuit of a third NBA championship in a row.

Per Samsung’s press release:

The exclusive content will focus on all areas of LeBron’s life, featuring four sections to browse:

1.)   Athlete: Photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.

2.)   NBA Playoffs: LeBron’s season and career along with live scores from the Heat’s playoff games.

3.)   Style: Photos and videos of his classic style, sneakers of the day, off-the-court looks, a radio that plays his favorite songs, and more.

4.)   Journey: Insight into what fuels LeBron off the court including, his charitable work with his Foundation, as well as his home life with his wife and kids.

The “LeBron” app was actually created in association with the NBA, and is available right now via Google Play for Galaxy S 5, Galaxy S 4, Galaxy S III, Galaxy Note 3, and Galaxy Note® II. It also works in tandem with the new NBA Game Time app.

Check out screen caps of LeBron James’ new app in the following pages.

Photos: Samsung

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