Lupe Fiasco and his art are currently operating on a global scale. The heralded Hip-Hop poet laureate’s new single “Mission” tackles the weighty subject matter of battling cancer and all the effects it causes as an outlier.
Given his ability to evoke strong emotions with relatable topics, the U.S. Men’s National Team for the 2014 FIFA World Cup has just appointed the Chicago MC to the rank of their official Music Director.
In other words, he’s something like a big deal.
Building on the “One Nation. One Team.” theme, Chicago-born and Grammy-winning hip-hop artist Fiasco will collaborate with U.S. Soccer in a variety of areas during the Send-Off Series and the World Cup. He will be creating Spotify playlists, in collaboration with his DJ group the SNDCLSH, and handle in-game music programming during the Send-Off Series.
U.S. Soccer is working to promote Fiasco’s new single, “Mission,” during the Send-Off Series. The single, which is about the fight against cancer, was released on Monday. Fiasco will appear in Times Square in New York during Fan Appreciation Day on May 30, and he will hold a music set in Chicago at the U.S. Soccer Fan Fest prior to the USA’s match against Ghana on June 16.
New York native Futura, world renowned for his pioneering role in the birth of graffiti-style artwork and designs, will provide his own flavor that will include the official Men’s National Team World Cup poster, limited-edition skate deck designs and other limited-edition items. Futura’s signature style will be tied to the team during the U.S. MNT’s road to Brazil, and he will create two “live” works at the Fan Appreciation Day on May 30 and the U.S. Soccer Fan Fest in Chicago on June 16. Those live works will be auctioned off, with the proceeds benefiting Fiasco’s “Mission” campaign.
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Photo: Judy Eddy/WENN.com