There may be no better self-promoter in the game than DJ Khaled. So it shouldn’t be a surprise that the Miami DJ and producer is now selling headphones; called “We The Best Sound,” of course.
Khaled partnered with the brand Bang & Olufsen to create his products, and announced his new venture yesterday (June 30), via Instagram.
Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me…you won’t be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O@wethebestmusic @wethebestsound @headsaudio@beoplay #GODISTHEGREATEST!
Khaled joins a long line of Hip-Hop names that hawk headphones including Dr. Dre, 50 Cent and Ludacris.
Think Khaled’s will sell, though? No word on when the headphones will be available or at what cost.
Peep the series of advertisements (which an intern probably created, no shots) that Khaled has already shared on the following pages.